Global Acoustic Vehicle Alert System Market

Global Acoustic Vehicle Alert System Market was valued USD 532.4 Million in 2023 and projected to reach USD 1,550.7 Million by 2030, growing at a CAGR of 16.5% during the forecast period of 2024-2030.

The rising risk of pedestrian accidents and injuries is increasing the demand for the market. Electric Vehicles (EVs) are becoming a concern for pedestrian safety due to their quietness, making AVAS technology essential. Pedestrians accounted for about 17% of all traffic fatalities in 2021, with varying rates among different age groups. Individuals aged 35 to 74 represented 19% or more of traffic-related deaths.

Notably, the most pedestrian fatalities occurred in the 55 to 64 age group, totaling 1,343 deaths. Conversely, the fewest pedestrian deaths in 2021 were among children aged 5 to 9, with 50 fatalities. With regulations requiring AVAS implementation in EVs and automakers prioritizing safety features, the AVAS systems market is growing significantly to reduce pedestrian accidents and injuries.

Regulatory requirements are crucial in driving the acoustic vehicle alerting system market. Governments globally are introducing laws mandating AVAS installation in electric vehicles to address safety concerns related to silent operation. For example, the European Union’s Regulation No 540/2014 mandates all new electric and hybrid electric vehicles to have an AVAS. Such regulations create a high market demand for AVAS technology, boosting its adoption and growth in the automotive sector.

The increasing integration of acoustic vehicle alerting systems within broader driver alert systems is a key driver for the advancement and adoption of the AVAS market. As safety concerns lead to global regulatory mandates, merging AVAS with current driver alert systems enhances overall vehicle safety. This integration not only caters to pedestrian awareness in electric and hybrid vehicles but also contributes to the comprehensive safety setup in automobiles. The complexity of integrating AVAS technology into existing vehicle platforms and systems poses a significant challenge for manufacturers. Retrofitting older vehicles with these systems and ensuring seamless integration without affecting vehicle performance requires precise engineering and design efforts. Moreover, incorporating this technology into new vehicle designs demands coordination across multiple departments such as engineering, design, and manufacturing to guarantee compatibility with other onboard systems. Overcoming these integration challenges is vital for the successful implementation and adoption of acoustic vehicle alerting system technology in the automotive industry.

Innovations by car manufacturer in Acoustic Vehicle Alerting Systems for Electric Vehicles is driving the market growth.

The rising demand for safety technologies in electric vehicles is driving substantial growth in the acoustic vehicle alerting system market. With the increasing adoption of electric vehicles, there is a greater focus on enhancing pedestrian safety, particularly due to the quieter nature of these vehicles. For instance, in March 2023, Honda Cars India Ltd., recently launched the New City (Petrol) and New City eHEV, offering enhanced safety, connectivity, and convenience features. The New City eHEV is equipped with advanced safety features like the acoustic vehicle alerting system (AVAS), specifically tailored for low-speed EV Mode operations in the Honda City eHEV model. This technology emits audible alerts to address pedestrian safety concerns, ensuring regulatory compliance and market expansion.

Furthermore, in July 2023, Maruti Suzuki introduced an acoustic vehicle alerting system feature in the Grand Vitara. This system generates a low-level alert sound audible to pedestrians within a five-foot radius of the Grand Vitara. The growing demand for customized acoustic vehicle alerting system sounds is propelling significant market growth. As car manufacturers and consumers seek to differentiate their vehicles and reinforce brand identity, there is an increasing focus on tailored auditory experiences. Personalized alert sounds enable manufacturers to align the system with the vehicle’s design or brand theme, while meeting consumer preferences for distinct and recognizable sounds. This trend is fostering innovation and investment in acoustic vehicle alerting system technology, driving market expansion.

The growing number of electric vehicle models is having a positive impact on the Acoustic Vehicle Alerting Systems for Electric Vehicles market growth.

The demand for electric vehicles is continuously increasing in the global market. To meet consumer demand, automotive manufacturers are focusing on product quality and technological advancement. The introduction of new electric vehicle (EV) models by major automotive manufacturers such as Volkswagen AG, Ford, the Renault–Nissan–Mitsubishi Alliance, and various Chinese automakers is expected to drive significant growth in the global acoustic vehicle alerting systems market. As these companies introduce a multitude of new EV models—For instance, Volkswagen AG plans to launch 30 new EV models by 2025, Ford aims for 13 new EVs by 2020, and the Renault–Nissan–Mitsubishi Alliance is set to introduce 12 new EV models by 2022—the demand for acoustic vehicle alerting systems is anticipated to surge.

With the increasing adoption of electric vehicles, particularly in urban environments, there is a growing need to enhance pedestrian safety due to the quieter nature of EVs. Acoustic vehicle alerting systems play a crucial role in addressing this safety concern by emitting audible alerts to warn pedestrians of an approaching vehicle. As the number of electric vehicles on the road increases, the demand for acoustic vehicle alerting systems is likely to escalate proportionally, driving market growth.

Furthermore, the entry of numerous Chinese automakers into the global electric vehicle market with both upcoming and existing electric car models further contributes to the expansion of the market for acoustic vehicle alerting systems. This influx of new electric vehicle models not only diversifies consumer options but also creates a larger market for safety technologies like acoustic vehicle alerting systems, thereby boosting the overall growth rate of the market.

Market Dynamics

Drivers:

• Increasing Adoption of Electric Vehicles (EVs)
• Stringent Safety Regulations
• Focus on Pedestrian Safety and Urban Mobility
• Technological Advancements and Innovation

Opportunities:

• Expansion of Electric Vehicle Market Segments
• Integration with Autonomous Vehicle Technology
• Customization and Personalization

Based on sales channel, the OEM segment hold the major market share.

The original equipment manufacturer (OEM) segment dominated the acoustic vehicle alert system market share in 2023 and is expected to experience significant growth due to the adoption of this technology as a standard in all-electric vehicles in many countries. For instance, the Australian Government, in line with the National Road Safety Action Plan 2023-25, has pledged to mandate the Acoustic Vehicle Alert System (AVAS) for electric vehicles, subject to the outcomes of an impact analysis. To facilitate this commitment, a Consultation Impact Analysis has been developed to collect feedback from all stakeholders regarding the potential AVAS requirement in Australia. These governmental mandates are driving the growth of the OEM segment.

Conversely, the aftermarket segment is projected to grow at a healthy compound annual growth rate (CAGR) in the upcoming forecast period. This segment is also gaining momentum as retrofitting aftermarket systems onto existing vehicles has often been a more cost-effective option for owners compared to purchasing new vehicles equipped with fake sounds. With regulations mandating acoustic sound in electric and hybrid vehicles being enforced in various regions, owners of older electric and hybrid vehicles are seeking to comply with the new standards by retrofitting their vehicles with aftermarket systems.

Regional Insight

North America has a vibrant Acoustic Vehicle Alerting Systems (AVAS) market due to the increasing popularity of electric vehicles and a growing focus on safety. The United States is incorporating AVAS technologies to comply with changing regulations. Cooperation between automakers and AVAS providers is strong, leading to technological advancements. As North America remains a leader in electric transportation, the AVAS market reflects a combination of regulatory adherence, consumer awareness, and technological progress. In Europe, AVAS adoption is prominent, in line with the region’s forward-looking approach to electric transportation and strict safety standards. Countries such as Germany, France, and the United Kingdom are prioritizing AVAS implementation to address safety issues posed by silent electric vehicles. Through standardization initiatives and partnerships among European manufacturers, the AVAS market is being shaped as a crucial component of sustainable and secure urban mobility.

Major vendors in the global Acoustic Vehicle Alert System Market are American Honda Motor Co., Inc., Brigade Electronics Group Plc, CONTINENTAL AG, HELLA GmbH & Co. KGaA, Kendrion N.V., SEGER, Siemens, STMicroelectronics, Texas Instruments Incorporated, THOR and others.

Segmentations Analysis of Acoustic Vehicle Alert System Market: –

Major Segmentations Are Distributed as follows:

• Vehicle Type
  • Passenger Cars
  • Two-Wheelers
  • Commercial Vehicles
• Propulsion
  • Battery Electric Vehicle
  • Hybrid Electric Vehicle
  • Plug-in Hybrid Electric Vehicles
• Mounting Position
  • Integrated
  • Separated
• Sales Channel
  • OEM
  • Aftermarket
• By Region
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Rest of Latin America
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • U.K.
    • BENELUX
    • CIS & Russia
    • Nordics
    • Austria
    • Poland
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Thailand
    • Indonesia
    • Malaysia
    • Vietnam
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Nigeria
    • Egypt
    • Israel
    • Turkey
    • Rest of MEA

Recent Developments

• In July 2023, Maruti Suzuki India Limited has launched the ‘Acoustic Vehicle Alerting System’ for its premium SUV, the Grand Vitara’s Intelligent Electric Hybrid models. This technology is designed to improve safety for both drivers and pedestrians by issuing alerts regarding the vehicle’s presence. The introduction of this system demonstrates Maruti Suzuki’s dedication to pioneering solutions that support road safety and sustainable mobility.
• In September 2022, BlackBerry Limited and Shanghai Dayin Technology Co., Ltd. have revealed their partnership to create the “Yin” 2.0 application. This app will be incorporated into the smart cockpit of Great Wall Motors, utilizing BlackBerry QNX sound technology, including Software-Defined Audio Architecture (SDAA). The app will provide different sound features such as an acoustic vehicle alert system, engine sound enhancements, and dynamic chimes. These features are designed to enhance the auditory experience for both passengers inside the vehicle and those in the vicinity.

Answers to Following Key Questions:

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• What are the dominant revenue-generating regions for Acoustic Vehicle Alert System Market, as well as regional growth trends?
• By the end of the forecast period, what will the market size and growth rate be?
• What are the main Acoustic Vehicle Alert System Market trends that are influencing the market’s expansion?
• Which key product categories dominate Acoustic Vehicle Alert System Market? What is Acoustic Vehicle Alert System Market’s main applications?

In the coming years, which Acoustic Vehicle Alert System Market technology will dominate the market?