Global Digitally Printed Wallpaper Market

Global Digitally Printed Wallpaper Market was valued USD 5.9 Billion in 2023 and projected to reach USD 23.9 Billion by 2030, growing at a CAGR of 22.1% during the forecast period of 2024-2030.

The digitally printed wallpaper market is experiencing significant growth, driven by advancements in digital printing technology, increasing demand for customizable home decor products, and the rising popularity of individualized home designs. Vinyl is the most commonly used substrate, and inkjet technology dominates the market. The market is geographically divided into several regions, with key players focusing on sustainability and customization to meet consumer demands. The market is segmented by substrate, printing technology, end use, and region. The primary substrates include Non-Woven, Vinyl, Fabric, Paper, and Fiberglass, while the printing technologies are inkjet and electrophotography. Digitally printed wallpaper has a wide range of applications beyond just residential settings. It is increasingly being used in commercial settings, such as offices, hotels, restaurants, retail stores, hospitals, and educational institutions, to improve interiors and provide distinctive brand experiences. The need for digital wallpapers is growing in the business sector due to their ability to display vivid and well-defined images, intricate details, and a broad spectrum of colors. Vinyl substrates are widely used due to their availability in various textures and finishes, such as matte, gloss, and textured surfaces, making them adaptable to different aesthetic inclinations.

Inkjet printing is the largest contributor to the digital wallpaper market, with the technology significantly enhancing its worth in the global market. The primary stakeholders prioritize delivering a customized and tailored experience to the clientele, hence promoting the utilization of the inkjet technique. Drop-on-demand (DOD) inkjet technology enables the printer to generate ink droplets as required, making it the prevailing digital technology for producing wallpapers and utilized in large-scale applications. Changing consumer preferences for home décor and interior design and competition from traditional wallpaper manufacturers are expected to hinder the growth of digitally printed wallpaper market.

Surge in demand from commercial and marketing sectors

The commercial sector is increasingly using digitally printed wallpapers to create unique and personalized interiors. These wallpapers are used in various commercial settings such as offices, retail outlets, hospitality establishments, and healthcare facilities. They provide a wide array of design options, from understated patterns to striking motifs, catering to diverse tastes and complementing various interior themes. The use of digitally printed wallpapers in commercial and marketing sectors is becoming increasingly popular due to their ability to provide a unique brand experience. They are used to create a visually appealing and immersive environment that reflects the brand’s identity and values. The use of digitally printed wallpapers in commercial and marketing sectors is expected to continue to grow in the future, driven by the increasing demand for personalized and unique interiors. The demand for customization in both residential and commercial settings is increasing, with individuals and businesses seeking personalized and distinct designs tailored to their specific preferences and interior themes. Digitally printed wallpapers cater to this demand by offering a wide array of design options, from understated patterns to striking motifs. The evolution of digital printing technology has enhanced the quality, speed, and flexibility of wallpaper manufacturing, resulting in greater accessibility and cost-effectiveness of digitally printed wallpapers for both manufacturers and consumers. This has led to their increased adoption in commercial settings, such as offices, retail outlets, hospitality establishments, and healthcare facilities.

Market Dynamics

Drivers:

• Surge in demand from commercial and marketing sectors
• Increasing spendings on home décor and renovation
• Growing popularity of customized and personalized interiors

Opportunities:

• Growing preference for wallpapers with better durability and aesthetics
• Advancements in printing technologies

Growing preference for wallpapers with better durability and aesthetics

One key factor driving this trend is the increasing awareness among consumers about the longevity and resilience of their interior décor choices. Traditional wallpapers often face challenges such as fading, peeling, or wear and tear over time, prompting homeowners and designers alike to seek alternatives that can withstand the test of time. Digitally printed wallpapers, with their advanced printing techniques and high-quality materials, address these concerns by offering superior durability and resistance to fading and damage. Moreover, the evolution of digital printing technology has revolutionized the design possibilities in the wallpaper industry. From intricate patterns to lifelike textures, digitally printed wallpapers allow for virtually unlimited customization options, catering to diverse aesthetic preferences and design sensibilities. This versatility has captured the attention of interior designers and homeowners looking to make a bold statement or create a unique ambiance in their spaces.

Furthermore, the convenience and ease of installation associated with digitally printed wallpapers contribute to their growing popularity. With advancements in adhesive technology and installation methods, these wallpapers offer a hassle-free solution for transforming interior spaces, making them increasingly appealing to both residential and commercial customers.

Asia Pacific dominates the Digitally Printed Wallpaper market

The Asia Pacific region, particularly countries like China, is highlighted as a dominant player in the market due to factors such as government initiatives promoting infrastructure spending, increasing focus on interior design among the expanding middle class, and the availability of cheap labor and raw materials enabling competitive pricing without compromising quality. Additionally, the North American region is mentioned as a significant player in the market, with a strong focus on interior design and a preference for personalized and unique home decor solution. However, the sources emphasize the Asia Pacific region’s dominance in the Digitally Printed Wallpaper market, making it the primary region driving market growth. Indian wallpaper producers and other players in the Asia Pacific region are investing in the latest printing technologies to expand their reach domestically and internationally. This focus on innovation and technology is driving the market forward and enhancing the quality and variety of digitally printed wallpapers available in the region. Overall, the Asia Pacific region is witnessing a surge in demand for digitally printed wallpapers, driven by factors like rapid economic growth, increasing focus on interior design, and the availability of cost advantages for manufacturers. These trends are shaping the market landscape and driving innovation and growth in the industry.

The commercial segment is anticipated to hold the largest market share during the forecast period

The commercial segment dominates the market due to businesses’ increasing use of digital wallpapers in this area. The commercial sector is experiencing significant growth because of the widespread usage of digital wallpapers in various commercial settings, including workplaces, hotels, restaurants, retail stores, hospitals, and educational institutions. The increasing number of restaurants and hotels worldwide fuels the need for digitally printed wallpapers. Moreover, various fast-food chain vendors, including McDonald’s, entice customers by employing vibrant graphics and appealing colors to revamp their outlets. The hospitality business extensively utilizes digitally printed wallpapers to establish an enticing customer ambiance. However, the benefits of using digitally printed wallpaper in residential spaces include improved aesthetic appeal, cost-effectiveness compared to interior paint, protection of buildings from damage, permanence, and customization options. Digitally printed wallpapers offer a wide range of benefits and properties, including the ability to display vivid and well-defined images, intricate details, and a broad spectrum of colors. The material is available in various textures and finishes, such as matte, gloss, and textured surfaces, enabling multiple design choices that accommodate different aesthetic inclinations. Additionally, vinyl substrates can be embossed or textured to imitate the appearance and tactile sensation of various materials, such as fabric or wood. Some of the most popular designs for digitally printed wallpaper in residential spaces include: digitally illustrated wallpapers, vivid and well-defined images, customized and tailored experiences, among others.

Major vendors in the global Digitally Printed Wallpaper Market include A S Creation Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd, MX Display Ltd, Flavor Paper, Peggy-Betty Designs, The Printed Wallpaper Company, Hollywood Monster, McRobb Display Ltd, Great Wall Custom Coverings, 4walls, Color X, Astek Wallpaper, Flavor Paper Wallpaper, and Target Removable Wallpaper, among others.

Segmentations Analysis of Digitally Printed Wallpaper Market: –

Major Segmentations Are Distributed as follows:

• By Printing Technology
  • Inkjet
  • Electrophotography
• By Substrate
  • Non-Woven
  • Vinyl
  • Fabric
  • Paper
  • Fiberglass
• By End-Use
  • Commercial
  • Residential
• By Region
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Rest of Latin America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • BENELUX
    • CIS & Russia
    • Nordics
    • Austria
    • Poland
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Indonesia
    • Malaysia
    • Vietnam
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Nigeria
    • Egypt
    • Israel
    • Turkey
    • Rest of Middle East & Africa

Recent Developments

• August 2023, Roland DG Corporation, a global manufacturer of wide format inkjet printers for advertising and signage and 3D tools for manufacturing, announced the acquisition of shares for UAB Dimense print (UAB VEIKA), a manufacturer and vendor for wallpaper-related products headquartered in Lithuania.

Digitally Printed Wallpaper Market Report Gives Answers to Following Key Questions:

• What will be the Digitally Printed Wallpaper Market’s Trends & growth rate? What analysis has been done of the prices, sales, and volume of the top producers of the Digitally Printed Wallpaper Market?
• What are the main forces behind the worldwide Digitally Printed Wallpaper Market? Which companies dominate the Digitally Printed Wallpaper Market?
• Which companies dominate the Digitally Printed Wallpaper Market? Which business possibilities, dangers, and tactics did they embrace in the market?
• What are the global Digitally Printed Wallpaper industry’s suppliers’ opportunities and dangers in Digitally Printed Wallpaper Market?
• What is the Digitally Printed Wallpaper industry’s regional sales, income, and pricing analysis? In the Digitally Printed Wallpaper Market, who are the distributors, traders, and resellers?
• What are the main geographic areas for various trades that are anticipated to have astounding expansion over the Digitally Printed Wallpaper Market?
• What are the main geographical areas for various industries that are anticipated to observe an astounding expansion in Digitally Printed Wallpaper Market?
• What are the dominant revenue-generating regions for Digitally Printed Wallpaper Market, as well as regional growth trends?
• By the end of the forecast period, what will the market size and growth rate be?
• What are the main Digitally Printed Wallpaper Market trends that are influencing the market’s expansion?
• Which key product categories dominate the Digitally Printed Wallpaper Market? What are the Digitally Printed Wallpaper Market’s main applications?
• In the coming years, which Digitally Printed Wallpaper Market technology will dominate the market?